Concept, content, photography and design by Amelia Coyle.
Part I: Layout
The assignment was to create a cookbook with an original concept, something worthy of actually buying.
I went with my concept of a medicinal cookbook, a book of remedies for acute and chronic conditions.
We started with a content outline, produced three rounds of drafts, and ended with a cover, intro, two dividers and two recipe spreads.
I bought all the food and herbs for the cookbook and shot all of the photographs myself, with a Nikon D90 and an Alien Bees softbox.
Part II: Social Media
Our last assignment in the course allowed us to revisit the cookbook, and create social media content to promote it.
I created two different social media campaigns, designed for use on Instagram, Facebook and Pinterest.
The first set featured cover photos for recipes, and the second set featured quotes about nutrition.
A hashtag was created in the process: #fam for Food as Medicine.
Made in ART 366: Graphic Design II with Professor Angela Glenn at CSULB.